Uses And Gratifications
LO:Blumler & Katz researched how and why people select certain media products over others
They came up with 4 main rules:
- Entertainment: offers distraction from the world.
- Personal Identity: helps us consider who we are;what ideas and values we identify with.
- Relationships: we find things we can share and discuss with others.
- Information: new information we want to know or take pleasure in knowing.
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