Thursday, 14 June 2018

The Lego Movie: Video Game

The Lego Movie: Video Game

LO: To explain how vertical integration benefits companies: to analyse using uses and gratification theory.

Find 5 examples of recent film/video game releases:

  • The Lego Batman
  • Tomb Raider
  • Harry Potter
  • Super Mario Bros
  • Resident Evil
Simultaneous Releases
- Profit Maximised 

- Familiarity

- Extends the pleasure of the films

- The game promotes the film, the film the games

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