The Music Industry

06/09/18

The Music Industry

Learning Objective:

• To identify and explain different music genres.

Different Music Genres:

• Pop
• Classical
• Funk
• Country
• Rock
• Rock n Roll
• Jazz
• Reggae
• Classical
• Heavy Metal
• Punk Rock
• Rap
• Alternative Rock
• Grunge
• Dubstep
• Indie Rock
• Pop rock
• Hip hop
• Blues
• Opra
• Grime
• House 
• Drum and Bass
• Disco
• Rave

Rock

What do the stars look like?

They often wear a fairy decent amount of makeup to try make themselves look hardcore/ scary. They usually wear dark clothes and have dyed hair or naturally dark.

How they sound:

They are electric and typically use guitars and drums in their bands.

What ideas/themes do they sing about?

Love/Relationships and going against the system and being rebellious

Target Audience:

Age of 16-25

Radio Stations:

• Heart
• PirateFM
• RockFM

Pop

What do the stars look like?

They like to dress up in the current trends, usually the clothes are very colourful and they're makeup is done well and neat.

How they sound:

Guitars, drums and usually keyboards. They sound either upbeat or ballad.

What ideas/themes do they sing about?

Love, Relationships, Heartbreak, The past.

Rock Bands and Music Videos:




13/09/18

Music Magazines

Learning Objective: 

• To explore the terminology and genres of popular music magazines.

* The Strapline should be the grey writing overlaying the title.

Typography  - The style and appearance of printed matter.

Layout - The way in which the parts of something are arranged or laid out.

Lexis - The total stock of words in a language.

Colour Palette - A range of colours.

Mies-En-Scene - The arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.

17/09/18

Music Magazines & Audience

Learning Objective:

• To identify and analyse a target audience using demographics and psychographics.

We Love Pop:

The target audience for this magazine are for teenagers between 13-16 and the gender mainly focuses on girls. The gender is girls because they mention and showcase a lot of makeup and also girls like the look of really good looking guys and in this magazine they show you tubers like Joe Sugg. The colour palette also includes a lot of vibrant pinks which also supports this. Youtubers usually have a lot of fans who like and watch their videos, giving them a mass audience which attracts more people. The magazine itself has very small articles which teenagers find easy to read.

Demographics:

• Age
• Gender
• Sexual Orientation
• Race
• Geographical Location
• Marital Status 
• Class (Social Grade)
• Education
• Job

Identifying The Audience:

• Age 
• Gender
• Location
• Style 
• Sexuality
• Interests
• Religion
• Class
• Income
• Personality
• Mass Or Niche
• Existing or New Audience 
• Race

I think my magazine fits 'The mainstream', In the magazine they show products which people would use each day which fits perfectly. I would say the lifestyle category is 'Groupies'. Especially in college you want to fit in with everyone so reading a teenage girl magazine with all the latest and in trend bands they can fit in with everyone else. The social value group i think which fits the magazine is 'Contendted Conformers'. Which is again the idea of fitting in with the crowd.0


20/09/18

Genre and Target Audience

Learning Objective:

• To identify target audiences for a variety of music magazine genres and link to genre codes.

Demographics:

• The Ages and Gender for this magazine are 15-25 year old girls. We know this because of the attractive pop singer on the front, younger girls would like this sort of thing.
• The Location Audience for this magazine is Australia as its published there.
• The colour Palette used is mature. Most pop magazines show more vibrant colours like pink whereas this magazine colours are more mature which appeals for more mature and sophisticated people.
• The fonts used on this magazine is different. The bold writing shows masculinity whereas the smaller fonts are more feminine which suggests there is something here for both genders.

Demographics:

• The ages and gender for this magazine would most likely be late 20s-30s as older people would be more interested in an older band.
• The colour palette is dark and dull. The only colours really used are red and yellow which usually appear on rock magazine. The bold font also appeals to males, with the boys on the front appealing to females.

 











MOJO Magazine:

• Genre - From classic and modern rock, folk, soul, country to reggae, electronic and experimental.
• Circulation Figures - 79,345
• Publisher - published initially by Emap, and since January 2008 by Bauer.
• Target Audience - Mojo is for rock lovers, but is more interested in classic rock. The age range would be 35 and over and both genders.
• Artists Featured - Nirvana and Elvis Presley

• Price  - Around £5.50

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27/09/18

The Magazine Industry

Learning Objective:

• To explore the magazine industry ownership, regulation and revenue.

Conglomerate - A thing consisting of a number of different and distinct parts or items that are grouped together.

Globalised - Develop or be developed so as to make international influence or operation possible.

Diversify - Diversify means to vary in type, Diversify can also describe expanding into new areas.

Regulation - A rule or directive made and maintained by an authority.

Revenue - Income, especially when of an organization and of a substantial nature.

Circulation - A magazine's circulation is the number of copies it usually distributes for each issue.


Who Publishes...

Whats on Tv - Time Inc - US Magazine Publisher

Radio Times - Hubert Burda Media - German Magazine Publisher (Immediate Media Is The UK Subsidiary) 

TV Choice  -  Bauer Media - German Media Conglomerate: Magazines, Radio and Music Television

Take a Break -  ‎Bauer Media

Good Housekeeping - ‎Hearst Communications - US media Conglomerate

Cosmopolitan - Hearst Communications

BBC Gardeners' World - Hubert Burda Media

Bauer Media: Research

How many magazines does Bauer Own?

• Over 600 Magazines

What two other UK music magazines does it publish?

• Q and MOJO

How have they Diversified the MOJO brand?

• People are less likely to buy print magazines so they've created an online platform for it because they don't want to risk losing their money. They've also diversified their companies.

What other types of media companies does Bauer own?

• Radio Stations, Music Tv Channels And Online Company.

Which Agencies Regulate Magazines?

• Impressed And Independent Press Standards Organisation (IPSO)

Which One Has Bauer Joined?

• Independent Press Standards Organisation (IPSO)

Magazines Receive Revenue from which FOUR sources?

• Selling their Magazines, Advertising, Events and Product Placement and and Endorsements.

Why do you think their has been a dramatic fall in print magazine sales for the past 10 years?

• There has been a dramatic fall over the past 10 years because not many people buy print magazines so they now read them online instead which caused their popularity to decrease.

How are the print companies responding to the fall in print magazine sales and advertising?

• They've responded by making an online platform to show their magazines so they wouldn't have to risk losing their money.

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1/10/18

MOJO Magazine

Learning Objective:

• To explore and define the magazine target audience.

• New and old artists but always popular.
• Award Winning.
• Definitive Cover Features.
• High quality articles .
• Worlds Largest UK Music Magazine.
• An audience of extremely Passionate Music consumers.
• "If you're featured in MOJO you matter".
• For those truly obsessed with music.
• They claim to cover all genres of music (Rock, Folk, Soul, Country to Reggae, Electronic to Experimental).

General Audience:

• Working Class (Weekly Magazines).
• Middle Class (Quality Monthly Magazines)

MOJO Audience: A fairly small circulation of about 68,000 - 138,000. Its audience is more niche (A very specific target audience, as opposed to a mass audience.

Psychographics For The MOJO Reader:

• The magazine is mostly aimed for people who like rock and modern music. The bands are mostly the Beatles, David Bowie, Dylan, Pink Floyd, Led Zeppun, Neil Young and The Rolling Stones. 
• By using Dave as a name, it shows the target audience is mostly male rather than female. 
• They mention that the reader should be passionate and that they've got into music at a young age. 
• The age range for MOJO 30-50. MOJO have a high disposable income, which means they are highly educated. 
• They spend money on live gigs and music festivals, but high end festivals which have old bands. 
• They will also subscribe to streaming services and will buy CD's or vinyls.

Demographics:

• Gender = 68% Male
• Age = 30-50
• ABCI Profile = 49%

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04/10/18

MOJO: Uses and Gratifications 

Learning Objective:

• To identify what audiences get out of music magazines.

Personal Identity:

• Idea of fandom, they follow a good celebrity or band etc
• sense of being a fan of a particular genre of music.
• addresses educated lovers or 'authentic' music.
• Offer aspirational role model with who readers might identify with.
• reinforce the readers values, valuing popular culture as a whole.
• values popular music in the seriousness with which it is discussed and celebrates the classic rock.

Social Interactions:

• Mojo has a regular 'mind blowers' section which offers recommendations and lengthly feature articles that offer original content - might spark a debate.
• has a regular division into 'what goes on', 'features' and 'filters' which offers social interaction.

Entertainment:

• They offer a range of entertainment such as; comedy, gossip, CD's and other free gifts and attractive stars.
• Can offer escape into a utopian world of stars, celebrity and pleasure.

Surveillance:

• Offer a sense of being in contact with the world and gives information about popular music.
• 'what goes on' - short articles about current affairs 
• 'regulars' - answers to readers questions.
• 'Filter' - reviews of recorded music, books, TV and film and live events plus 'how to buy'- recommendations of the key words by classic artists.

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11/10/18

Cover Analysis

Learning Objective:

• To analyse the cover of a magazine, linking it to genre and audience.

'Babyboomer' Generation - A person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.

Diversification - The process of varying products.

Audience Address - How the text speaks to the audience and how it involves and influences them.

Discerning  - Having or showing good judgement.

House Style - A company's preferred manner of presentation and layout of written material.

• Ian Dury - Ian Robins Dury was an English singer-songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. Ian Dury was in The Blockheads which he left in 2000.

• Dave Grohl - David Eric Grohl is an American musician, singer, songwriter, record producer, multi-instrumentalist and film director. Dave Grohl is now in the band Foo fighters after the dissolution of Nirvana after the death of Kurt Cobain.

• Nirvana - Nirvana was an American rock band. The band stopped playing when lead singer Kurt Cobain died in 1994.

• Cat Stevens - A British singer-songwriter and multi-instrumentalist. He is still alive but isn't a current songwriter.

• ELVIS -  An American singer and actor. Regarded as one of the most significant cultural icons of the 20th century. ELVIS stopped preforming when he died in 1997.

• Lou Reed - An American musician, singer and songwriter. He was the lead guitarist, singer and principal songwriter for the rock band the Velvet Underground. Velvet underground are a band which don't make music anymore. Only playing as separate artists.

• Dave Gilmour - An English guitarist, singer and songwriter who was a member of the progressive rock band Pink Floyd. He was also in Jokers Wild and Spinal Tap. Rick Wright, passed away in 2008, due to cancer. Roger Waters, David Gilmore, and Nick Mason are all still alive. As for the band Pink Floyd, they are no longer together.

• Sparks - Sparks is an American pop and rock band formed in Los Angeles in 1972 by brothers Ron and Russell Mael. They do not make music anymore.

• Foo Fighters - Foo Fighters is an American rock band, formed in Seattle, Washington, in 1994. It was founded by Nirvana drummer Dave Grohl as a one-man project following the dissolution of Nirvana after the death of Kurt Cobain. They're also still producing music and touring.

IDENTIFY the following:

• Shot Type - Mid shot of Dave Growl (Star vehicle) lead singer of foo fighters
• Star Vehicle -  Dave Grohl.
• Colour Palette - Blue, Yellow, Red, Black, Grey and White.
• Bands/Artist mentioned - Ian Dury, Dave grohl, Nirvana, Cat stevens, Elvis, Lou Reed, Dave Gilmour, Sparks and Foo fighters.
• Masthead style - Bold and large texts.
• Main coverline style - Bold, Large and out there.
• Minor coverline style - Smaller but still bold.
• Puff - Red circular sticker claiming 159 views.
• USP (Freebies) - Comes with CD - INTERTEXTUAL to nirvana song.
• Placement of text - Placed around the main image and not covering the face.

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15/10/18

MOJO Analysis

Learning Objective:

• To analyse the cover of MOJO magazine, linking it to genre and audience

The masthead, MOJO shows that the magazine is powerful and magical which appeals to the hard core music fans in which the magazine is aimed at. The sans - serif font shows that the magazine is modern and fresh and that connotes that the magazine is up to date, This is is appealing to fans who would want to know about new artists around as well as to keep up to date with new music. By having up to date music the magazine also offers Surveillance as they give information about the new music published. The block capitals connotes masculinity which appeals the main target audience.

The color palette which is used in this magazine are usually dark. The bright and vibrant colors used are White, yellow, black, red and also grey. These colors also connote to masculinity which appeals to the target audience, which is male. The color palette also helps us to understand the genre of the magazine. The colors red and yellow usually appear on the front of rock magazines as the only vibrant colors which appeals to the genre, which is rock but can also be classic rock.

The bands which are featured in the magazine are not current but are very influential and was mostly popular in the 70s and the 90s. Which shows the magazine is aimed at 30-50 year olds. The bands the magazine shows are Ian Dury, ELVIS, Nirvana and many more! The genre of these bands are rock which shows us that the genre of the magazine is rock and is made for for those who are hardcore music fans. The bands also help us to understand the target audience in which this magazine appeals too. The members in each band are usually male and some are older males. This shows the target audience is Predominantly males between ages for 30-50 which shows us that MOJO has a niche audience.

The magazine also contains a USP which is free a CD. The CD is called 'Teen Spirit" which is an intertextual link to a nirvana song, Smells Like Teen Spirit. Using this helps us to understand the genre in which this magazine is aimed towards. Nirvana was a band which played in the 1990s and was an American rock band. The band is not current as the lead singer, Kurt Cobain committed suicide. This connotes that the magazine genre shown is rock and is aimed for older males as they would understand the older bands.

The minor cover lines also use the same font as the main cover line but it also has a mix of block caps. Which also connotes to the target audience as male. The minor cover line shows that the font is contemporary and is also recent. Using this font attracts people who like to know the latest bands. The magazine also offers Social interactions. It gives people a chance to talk about these bands and whats new in terms of music. Which means you can build up friendships and relationships and share interests with people around you.

This MOJO magazine uses a mid shot of Dave Grohl on the cover who is the leader of Foo Fighters. The expression shown on his face is serious looking. By doing this it shows us the genre is Rock or even classic rock. The image is taken as a front face shot, It looks as if he's directly looking at us which is using audience address. Using a photo of Dave Grohl on the front image, also attracts females as well. Females would also buy this because of the fit guy on the front, as it would be someone they would be attracted too. The text placement is around the face which highlights the face on the cover.

The magazine also has a Puff. The magazine is claiming that is has 159 reviews. This shows that MOJO has a lot of fans in which are serious about their music and reassures them that they like the content which is in the magazine. The people who review the magazine might be regular customers who buy the magazine monthly. This is also helps the reader identify different artists and other music in which they might like. It also helps the reader in finding their Personal Identity. The idea of fandom and to follow a good celebrity. Many people will like the bands they feature and will continue to buy the magazine which will make people become fans of a particular genre of music which would be rock.
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18/10/18

Dirt Work

MOJO magazine also feature other genres within the magazine, From classic and modern rock, folk, soul, country to reggae, electronic and experimental. The magazine is mostly built upon rock but also includes a range of others. They promote Classic rock within their magazine which includes artists like  Pink Floyd, Bob dylan and Guns n Roses. By using a diversification of genres will give the audience a selection in which they can choose from. It offers social interactions, readers of the magazine can discuss but also offer suggestions to others about other genres, which will increase the popularity of the magazine. Many readers might be a bigger fan of another genre, by including a variety gives the magazine a higher revenue.
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1/11/18

Representation

Learning Objective:

• To explore the concept of representation in music magazines.

StereoTypes:

• Teenagers - Lazy, Grumpy, Emotional, Hormonal, Childish, Likes to drink, Always on social media.

• Men - Dont cry, Not emotional, Strong and sometimes aggressive, Not mature, Outgoing, Emotionally weak.

• American's - Ignorant, Stupid, Rich, Obsession with guns, Obesity, Arrogant.

• Lesbian's - Short hair, Colourful, Hate men, Masculine.

Age  - The magazine includes artists like: The rolling stones, Vampire weekend, Natalie Maines and Trent Reznor. The rolling stones stopped playing in 1974, this suggests the age ranges from 20-40 year olds. It may also influence young teenagers as bruno mars became popular in 2013.

Gender - Typically men although woman may also be attracted to the poster on the front. The members in each of the bands are also older males which would attract them to the magazine. The colour palette uses dull colours like yellow, red, black grey, black and white which indicates masculinity. Also the use of capitals. It also connotes to men because of the 'boss weed" statement because men are seen as aggressive.

Ethnicity -

Genre - Rock magazines only use the bright colours yellow and red so this indicates the cover is for rock. The artists portrayed also come under the genre rock which shows us the genre.

Personality- Bruno mars is looking very serious in the camera, the cigarette in his mouth shows typical stereo types to men as they're seen as aggressive.
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5/11/18

Representation

Learning Objective:

• To create a magazine cover showing an understanding of representation.

We have shown the genre which is rock by the dull background. Rock magazines are usually darker although the magazine isn't finished so we haven't had the chance to add in the colour which would be red, yellow etc.

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8/11/12

We've shown genre by the features which are used on the magazine. We used the colours Yellow and red to show we've created a rock magazine. The
dull filter used on the image also shows the rock. We made up some different artists which are shown on the magazine. We linked the magazine to target audience by the image on the front. Males would be attracted
to this as there is a female which they may find attractive. It also goes for woman as they might also find personal identity with the woman on the front
who's playing guitar.



















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15/11/18

Music Videos

Learning Objective:

• To research chosen case studies and how they are represented.

Performance - They're preforming in the video, The artists are singing or playing an instrument.

Narrative - Has a story line. 

Concept - No performance or narrative, normally animated or a film sequence.

Illustration - Whats happening in the music video, matches the lyrics. 

Amplification - Some link between the video and the lyrics.

Disjuncture - No relation between the video and the lyrics.

Music Video Research 

Case 2:

• Name of artist - Beyonce
• Name of songs - If I Was A Boy
• Genre - R&B
• Release date in the UK - October 13th 2008
• What the song is about - Being the other gender and how woman should be treated. Being faithful and loyal to each other during a relationship. Its also about how life is different between men and woman.
• Type of music video - Narrative, Amplification.
• Theres a couple and it shows how when boys do things, girls look at it and could be classed as un loyal whereas girls can do the exact same thing. It shows us that it isn't fair for boys to be seen as the bad people when girls can do the exact same but isn't seen as how men are framed. 
• Who features in the video - Beyonce and Mekhi Phifer.
• Normally the artist is represented as having strength, independent and pride but also sexy and glamorous.
• In the video the artist is represented as having a gender stereotype reversal (Subverts Gender Stereotypes). She is also seen as not having any sensitivity.

• Name of artist - Bruno Mars & Mark Ronson.
• Name of song - Uptown Funk.
• Genre - Funk.
• Date song was released in UK - November 10th 2014.
• What the song is about - It's about looking good, having luxury brands, having money, being famous etc.
• Type of music video - Performance, amplification.
• What happens in the video -In the video Bruno and a few friends are walking around, dancing singing and looking at girls.
• Who's featured in the video - Bruno mars and Mark monsoon.
• What they're normally represented as - Normally Bruno is represented as a play boy and almost love sick. He comes across as sensitive and quite chill. Most of his songs feature his heartbreak which shows he's emotional unlike the typical guy stereotype.
• In this video he's represented as if he's cool and popular, He doesn't come across as sensitive or emotional but he comes across as not really caring and just having fun and having the latest trends.

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19/11/18

Terminology

Learning Objective:

• To explore media terminology used to analyse exam tests.

See terminology page.

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22/11/18

Media Language In Music Videos

Learning Objective:

• To explore the use of Media Language in music videos.

Convey Meaning:

Bruno Mars - It Will Rain

The first image shown of Bruno Mars comes from outside of his window, The window acts as a frame in the music video, separating him from the outside world. In the second image we start to understand the meaning which is conveyed, the rain suggests heart break and something bad has occurred in his life. The camera angles are low angles which shows sad emotion.

Promote An Artist:

Katy Perry - Roar

This music video would promote Katy Perry hugely. In the second image she's portrayed as being a strong and independent woman. The tattoos also help us to see that, it also suggests she's rebellious. Even though she comes across as this powerful woman, she's also seen as sexy by the audience.

Promote The Producer:

Paloma Faith - Picking Up The Pieces 

This music video would promote the producer. Some clips are more film like, for example when she's in focus and he's not and the same the other way around. The technique, shallow pulls is usually seen in films rather than music videos. The producer is being promoted because the idea of showcasing the musician but also using these techniques within the video.

Bruno Mars - Uptown Funk

The conventions used in this music video are performance and amplification.

Performance Style:

Bruno Mars is not just standing around with a microphone. He is dancing along side singing. He's not dancing in a certain section of space, he's singing and dancing around streets and an open area.

Editing:

Use of setting/location:

Breaking Conventions:

Use of dancing:

Position of the viewer:

Structure of narrative/performance hybrids:
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29/11/18 - 03/12/18

Media Language In Music Videos

Learning Objective: 

• To explore and analyse the use of media language in chosen case studies.

Analyse the media language in your music videos. How are they similar/different?

Beyonce - If i was a boy

In this music video Beyonce preforms but only a small duration of the video includes her singing while looking into the camera, by doing this it creates even more of a sadder effect as she's singing straight to the audeince. Within this music video there is naturalism to an extent, when they're inside the house and out on the streets which is a realistic atmosphere although monochrome of the black and white makes it less realistic and more dream like. This music video doesn't follow genre conventions. The genre is R&B which has elements of hip hop which are more upbeat and tend to have happier story lines. The editing does match the paste of the song, it all naturally fitting. At the beginning they've added diegetic sound when Beyonce was talking which gives a sadder effect to the music video. Although as the music video goes on there is another duration of them talking, this scene is probably the climax to the music video. Within the video there are no effects used and the transitions cut directly from scene to scene. The camera work is a documentary style and looks as if its been taken out of a film which links to the monochrome and the dream like reality of it. They've shown distinctive shots of people's faces to enhance the emotions they're feeling. The monochrome shows this is an emotional piece. This video promotes the values of being loyal in a relationship and how people are treated, and how this could be changed. It follows genre conventions of film and TV because its taken conventions used to make him and TV put it into the music video to enhance the effect given off.

Representation:

In this music video beyonce is represented as a heartbroken woman. The use of monochrome helps us to understand this. The black and white filter which is used shows her emotions and even though she puts on a brave face, we can tell she's hurting. In some scenes Beyonce is wearing a bra which suggests she is sexualised for a male audience. This music video shows how vulnerable and weak Beyonce is. Beyonce also wears makeup which connotes notion of femininity. This effects Beyonce's public image because she usually comes across as strong and independent whereas here she comes across as being vulnerable and heartbroken which we don't see often. Race has been represented in different ways within this music video, even though Beyonce is white the acted boyfriend was black. This implies that there is equal rights between both of them when how they feel within the relationship. In this music video sexuality has been assumed as being a straight couple. This music video doesn't represent teenager or and older generation as it comes in-between, they show the people in the music video as being responsible. They subvert it because Beyonce is doing what the typical stereotype man would be doing. The US society is represented because of the police outfit and the coffee shops, even though this also happens in the UK, its usually American thing. The genders shown within this music video are african american which also shows the genre R&B.

Bruno Mars - Uptown Funk

In this music video Bruno mars preforms to the camera throughout the whole music video, he does this to create an effect of him being cool and showing off his wealth. The camera angle is mostly below him making him seem stronger and powerful compares to the viewer. In this music video there is naturalism, a reason for this is because the clothes are natural aren't over the top for their setting which is in the middle of a street. Uptown funk does follow genre conventions because its upbeat and happy like the genre funk. Within the whole video there is no diegetic sound used because of the continuous clapping throughout the music video. The editing does match the pace of the song and there is no switches between performance and narrative as its all performance. No special effects are used and the transitions just cut straight from scene to scene. the camerawork is smooth and controlled within the whole of the music video which makes it seem as if its been pulled straight out of a film. They have added colour within the video but no vibrant popping colours which makes it de-saturated. This music video promotes being looking good and wearing jewellery and wearing expensive brands to show off wealth and to have an exciting social life. It follows genre conventions of a film because of the settings and the way its all acted out. It enhances the effect of the video and makes it seem more interesting.

Representation:

In this music video Bruno Mars is represented as a prosperous man. They also put him across as being young and conveying the message of being young and enjoying yourself.  His dancing gives off a cheerful vibe and also assumes his sexuality as heterosexual. His facial expressions are usually a smile which shows he approachable and friendly. This doesn't change Bruno Mars' public image as he usually comes across wealthy although most of his songs are about heartbreak, loving someone or loosing someone but this is different. Its about having fun and having the up to date trends and fashion and having a good social status. This music video has values in which it highlights, the idea of being young and having fun and not really caring what anyone says is conveyed across the music video. Race has been represented within the music video as there is a mixture, Bruno Mars is mixed race, this would represent the US society as being equal. Near the end of the music video the dark coloured males are shown playing the trumpet which is a typical stereotype for jazz bands. Other stereo types which are used are gang stereotypes as they play around with outfits and how they're all matching. Genders are represented in this music video because the video follows a group of men who are around 20-30. Woman in this video are shown as being sexualised for the male gaze, we don't see there faces but their shown as being the typical stereotype which would be skinny and she also has her cleavage out. In the music video the hats, glasses and jewellery are presented as being the attractive part of the video.
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06/12/18

Representation In Music Videos

Learning Objective:

• To analyse representation in music videos.

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13/12/18

Exam Practise

Learning Objective:

• To review representation of videos and practice exam style questions.

Music Video Similarities

• BOTH Use American urban locations - connote a sense of naturalism.
• BOTH highly stylised music videos.
• Beyonce contracts a meaningful message of relationships and how woman in particular are treated.
• Bruno Mars creates a very cartoon like product. 
• BOTH use intertextuality - Using the streets in ways established by films, TV and other music videos.
• Beyonce references TV police shows with the gritty and modern emphasis of held hand camera.

Music Video Differences

• Uptown funk is solely non diegetic whereas Beyonce uses diegetic sound and dialogue.
• Uptown Funk is a saturated colour whereas Beyonce's video has the use of monochrome (makes it more serious)
• Theres a humour in Uptown Funk - Stylised performance, costumes, the salon and curlers that is sharp in contrast to Beyonce's seriousness.
• Uptown Funk applies camera shots that are intertextual of performance - Low angle, wide angle shots with emphasis movement towards the camera.
• Beyonce uses camera work that connotes realism - Handheld camera, long lens street shots and shallow depth of focus. 

Representation Similarities

• Both represent love as a heterosexual relationship.
• Both represent masculinity as sexually predatory.
• Representations of America are of urban cities.
• Men and Woman follow conventions - stereotypically attractive, young, thin and able bodied.
• Beyonce presents stereotypes of masculine power and feminine victimhood but inverts them. By doing this it illustrates the damage they both do. 

Representation Differences

• Beyonce's representation of a powerful woman with agency contrasts with the explicit sexual objectification of woman in Uptown Funk.
• Uptown Funk comments on sexuality and gender roles by a parody of the exaggerated machismo of the performer as he is seen in the salon.
• Beyonce looks to a more serious criticism/message of gender relations.
• Uptown Funk uses a range of body types and ages that constructs a humorous cartoon like message of inclusivity to the audience.
• Beyonce uses a cast of conventionally attractive adult actors which adds unnecessary glamorous gloss on a serious message but allows the video to be consumed by her younger fanbase.

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Exam Practice:

In music videos, editing is used to convey the different tones to match the song. In Uptown Funk, the producers  uses saturated colour. By doing this it suggests that he's conveying a message of having fun which differs from Beyonce's video as Bruno Mars isn't being serious. The different colours on the jackets of the performers are all bright prime colours have been emphasis to stand out against the grey, urban background. This suggests they're the main focus on the streets. In If I Was A Boy, the  producers. uses monochrome. By using this filter it implies she's conveying a message of being serious. Monochrome makes the music video stand out because it seems more dreamlike rather than realistic. 

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10/01/19

Exam Practice

Learning Objective:

• To review representation of videos and practice exam style question.

BBC Radio 1 Live Lounge

Learning Objective:

• To research the radio industry and BBC radio 1.

Research Task

The BBC operate 10 NATIONAL radio stations.

The BBC operate over 40 REGIONAL radio stations.

The BBC are funded by the TV licence.

The direct competition to PSB radio is commercial radio stations.

Different COMMERCIAL radio stations include; 

• Heart
• PirateFM
• KissFM

 Different ways to listen to BBC Radio 1 are;

• Radio
• Online
• Streaming services
• TV
• Apps

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14/01/19

BBC Radio One Live Lounge

Learning Objective:

• To explore how BBC Radio 1 meets its PSB remit and meets the needs of it's target audience.

Public Service Broadcasting

Public broadcasting includes radio, television and other electronic media outlets whose primary mission is public service. In much of the world, funding comes from the government, especially via annual fees charged on receivers. ... In some countries, public broadcasting is run by a single organization.

The public service broadcasters are those you can get for free on TV without box or cable: Channel 4, Channel 5 and the BBC. While all BBC public service television channel's are PSB channels, only the main channels of each of the other public service broadcasters have this status.

BBC Radio 1:

Their audience is addressed to people between the ages 15-29.  It targets a younger audience because of the language used, the presenters language is often informal and energetic and sometimes may include slang. They also use intertextual references to pop culture, like songs which appear in the charts.

Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and peach. It's target audience is 15-29 year olds and should also provide some programming for younger teenagers.
It should offer a range of new music, support emerging artists - especially those from the UK- and provide a platform of live music.

Daytime - Should offer a mix of music, information and entertainment and use an extensive playlist to introduce unfamiliar established tracks.
In the evening specialist presenters, covering a broad range of musical genres, should support upcoming artists, assisting their growth and development.


BBC Radio 1: Remit

BBC Radio 1 has used a bright colour palette - the colours include; pink, purple, blue, peach and green. Which leans towards the genre pop. It leans towards the genre pop because the colour pallette is more vibrant, which is what you'll see more on pop. Although by using the green it also suggest's  the genre also could be rock. By using these vibrant colour's it makes the page seem more enthusiastic and fun, which gives a good impression to the audience and also its target audience. This leads to the target audience of 15-25 year olds because the website is very fresh which would appeal to them. This would represent BBC 1 as fresh and up to date, and the colour palette suggests its mature. This would appeal for more mature and sophisticated people.

They have used images of celebrities which would appeal to their 15-29 target audience. For example, George Ezra is featured on the website, who is also a pop artist and is also from the UK. By using popular artists it brings more attention to their content which might bring them more viewers, especially from the younger generation. The images on the page are made to stand out, and along with each image comes with a bold caption which will catch the audiences attention straight away. On the BBC Radio website, the image of bring me the horizon is seen as rebellious and represents the artist. In the image he's sticking his tongue out, holding up a peace sign and is covered in tattoos, the audience would see him as cheeky. The tattoos imply he's rebellious and also is independent. 

They've branded Radio 1 by making it seem more fresh, the colour's are vibrant and in each section there is something else to browse through. For example there's different sections for featured artists, latest tracks, live music and mixes and podcasts. By using a range of sections it gives the audience more of a choice and also gives the audience a chance to browse new music - which they could enjoy.  The range would engage and entertain young listeners, the music used on the website includes distinctive mixes - which would give audience's more of a choice to choose their genre. By including live music this means Radio 1 encourages it's listeners to take part in music events like concerts. 


Convergence:

The merging of previously distinct media technologies and forms due to digitisation and computer networking.


BBC Radio 1: The Live Lounge can be accessed via the commercial platform of VEVO.

What advantage if there for (1) the BBC (2) VEVO or (3) the audience?

This would be an advantage for the BBC because VEVO is a huge company, by using VEVO it can be reached on more platforms which means more people will view and see their content. This is a good thing because it means they would get more views from the audience which means they would get more pay, which means they can add in extra things on their website. It would also be an advance for VEVO because they will get a wider audience, if the audience was to browse the BBC website it means VEVO will be easily accessed and would have a wider streaming audience.On the BBC website the Live Lounge videos are only a certain amount of time, which means they will spend a lot more time on VEVO than they would on the BBC website. The advance for the audience would be more platforms in which they can access music. By having 2 platforms it means if one website was to crash there is an alternative. Both websites are different which means you can listen to a wide range of music. You can look at the latest music on VEVO and also BBC Radio 1. 
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17/01/19

Regulation

Learning Objective:

• To explore how the BBC is regulated.

Ofcom's Roles:

• Ensuring the optimal use of the electro magnetic spectrum.
• Ensuring that a wide range of electronic communications services - including high speed data services- is available throughout the united kingdom. 
• Ensuring a wide range of TV and radio services of high quality and wide appeal.
• Maintaining plurality in the provision of broadcasting. 
• Applying adequate protection for audiences against offensive or harmful material.
• Applying adequate protection for audiences against unfairness or the infringement of privacy.

What is 'plurality'?

We have defined plurality as (a) ensuring there is a diversity of viewpoints available and consumed across and within media enterprises and (b) preventing any one media owner or voice having too much influence over public opinion and the political agenda.

Protection of Under 18s:

• Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.
• In the provision of services, broadcasters must take all reasonable steps to protect people under eighteen.
• Children must also be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.

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24/01/19

Live Lounge

Learning Objective:

• To analyse the structure of the Live Lounge and the audience appeal.

What's the benefit of broadcasting 2 channels?

Being hosted by Radio 1 and 1Xtra allows artists to be broadcast across two of the radio platforms  - either to a niche audience or enabling a wider audience for a band.

Clara Amfo

Background:

Clara was born in Kingston upon Thames on 28 May 1984. She got her start in showbiz as a presenter on Nickelodeon, and by entering a contestant in the BBC Talent competition that saw her land at CBBC. The 33-year-old started her radio career at KISS FM in London, presenting the overnight show. 

Previous presenting jobs:

She’s hosted the ITV2 coverage of The BRIT Awards for the second year running, handing out awards at the ceremony for Best International Male Solo Artist and British Breakthrough Act. 2018 marked her 3rd year on the judging panel for the prestigious Mercury Music Prize and this year announced the winner to it’s nationwide audience.

Awards:

DJ Ace

Background:

DJ Ace SA’s real name Ace Van Harred, was born in (1993/06/19) in South Africa (Gauteng) Benoni. He’s passion for music has inspired him to pursue a career as a DJ and as a record producer & CEO of Team No Sleep & he graduated @SoulCandi institute of music in Boston College Pretoria as a Music Producer/Mixing & Mastering Engineer, He now lives in Pretoria (Gauging). Was part of Ace and Vis - troublemakers of Radio 1.

Previous Presenting Jobs:

In 2014/15 he was a house/Hip Hop resident DJ for Capricorn FM every Saturday and Sunday on the (Midnight Groove show) formerly hosted by Itumeleng Banda from (12AM – 3AM), in 2016 he was a resident DJ on the PartyTimeShow @THOBELAFM hosted by Mr KGabo C Every Friday Night 9PM – 12AM and currently his mixes are playing on @5FM on TheUncutMixtape every friday between 10pm – 1am hosted by Dj Loyd.

Awards:

Won a sony radio academy award for their lunchtime show on BBC Radio 1Xtra in 2004.

What are the audience appeals of the Live Lounge?

One reason it appeals to the audience is the action which takes place within the Live Lounge. By featuring different artists it gives the show a much wider range of viewers. By using all different genre's for artists gives a bigger impression and people will tune in to see their favourite bands performing. Another reason it appeals to the audience is the platforms in which they use to stream The Live Lounge. By using a range of platforms it gives everyone a chance to watch it, as social media is growing, more people will be able to access it online - if they didn't listen to the radio. By streaming it on things like youtube, it means younger people can watch it and also see their favourite artists preform. The Live Lounge is very different to other radio shows, which means more people will be more willing to watch it as it won't be like everything else which means it isn't boring. The covered songs would appeal because no one would of heard it before, by the artists. This makes it completely new and fresh. You're also discovering new music.

Why is it different to other radio shows?

It's different because they use acoustic instruments instead of electric. Usually artists practice before preforming whereas with The Live Lounge, they don't practise. The cover aspect is new as not many radio shows allow the artist to do covers as they usually do their own songs.

Radio 1 Live Lounge Website:

On the website, you can access The News, CBeebies, Sport, Weather, Bitesize, Iplayer, TV and many more. Direct links to both Radio 1 and Radio 1Xtra. You can access; Videos, Photographic Galleries.

The artists mentioned are Benji B and Ariana Grande.

Live Lounge products include Albums  and an annual CD.
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31/01/19

Live Lounge

Learning Objective:

• To create an effective logo considering audience and purpose.