Mock DIRT 2018
Identify the organisation that 'age rates' video games in the UK.
Video Standards Council Regulators Board
Explain 2 Reasons why a film company would release a video game linked to a film.
A film company would bring out a game linked to a film to promote it, kids love playing games online and therefore the company would get more money as its a different medium.
Using a video game to promote a film brings in a large audience, if people decide they like the game they will go see the movie and if they like the movie they will buy the game which will give them more publicity.
Explain 2 uses of gratifications of video games using blumer and katz theory. Refer the The Lego Movie Video Game to support your answer.
Blumer and Katz argued that there are many uses and gratifications that make the media successful. Personal Identity, Entertainment, Relationships and Information are four types of gratifications.
The Lego Movie uses entertainment, The Lego Movie video games were created to pull in the reader. Making a game that links to the film makes it eye gripping for people who have watched the film and of course to entertainment. It would be especially entertaining for young children as it has bright colours which represents the target audience.
It also uses Personal Identity; This helps us to consider who we are as individuals. The Lego Movie Follows a story line of an ordinary builder who turned out to be the 'special one'. It also helps people to find ideas and values to identify with. For example they can identify with Emmet as he's a hero and then can see the difference between right or wrong.
The Lego Movie also puts relationships into consideration, there is so much that happens within the movie which gives us things us to discuss and share with our friends, and also to share different views.
The Lego Movie video games provide us with a lot of information and facts about the movie. People want to know information and or what to take pleasure in knowing. The game begins to provide us with opinions and even questions and therefore we find out new information by speaking about it.
Analyse how genre codes have been used in The Lego Movie poster campaign to appeal to a family audience.
Action poster genre codes have been used in The Lego Movie poster campaign by using the five things that make posters appealing; They have a bold image on the front with a Bold colour palette,Typography, The Logo, The Credits and The title.
The Lego Movie is an action film, we know this because of the image that appears on the front. They also have used the right sort of imagery for the action genre in the terms of setting and characters. Also, by picking a good pose for each of the characters to be in gives us an idea of what there personality is like. For example the cast on the front of the image running away from the dangers, this follows action genre codes and attracts the audience who thinks this looks exciting.
The images on each poster also has different stereotypes that represents different people in the audience. For Example Wyldstyle doesn't fit to the typical 'Hollywood Girl; she has black hair with bright colour stripes which shows us she's not a typical "hollywood girl". This represents modern female audiences who want an interesting character to relate too. While Emmet doesn't look like a typical hero, he looks like a stereo typical guy and he also looks scared which modern males can relate to.
The Lego Movie appears to a family audience, They use a bright colour palette which brings attention to younger kids and also adults. By Giving us the image on the poster draws in a target audience because they would want to see what happens and the audience would feel the need to watch it.
Another is the colour palette, They use bright colours to catch attention at younger kids. They used; Red, Blue, Orange, Green and Yellows as well. This is good to get the attention at families because the bright colour will attract the kids, and because of that it will make the parents want to go as well.
25/25
