Detailed Horror Poster Analysis

The Colour Pallet Used In This Poster Is Red And Black. This Will Instantly Scare The Reader Because Red Connotes A Sign Of Blood,Death And Violence.Black Cannotes A Sign Of Fear.

The Text Used For IT Makes It Scary Because It Looks Like It Has Been Clawed/Scratched. This Creates The Effect Of Violence Which May Scare The Reader Or Even Bring In Attention.IT Uses The Slogan 'You'll Float Too'. Slogans Usually Attract Attention To The Reader.

The Background Image On The IT Shows A Hand And A Balloon. If You Have Never Watched IT You Have No Idea. The Main Image In IT Is A Boy Who Was Taken And Bled To Death. This Attracts Attention To The Reader Because They Would Want To Know The Full Story About Georgie.

Overall The Poster Makes The Film Worth Watching Because It's Freaky And Almost As if Its A Cliff Hanger. You Don't Know By Looking At The Cover By What's Gonna Happen To the Reader So It Draws In Attention:) 

Horror Poster Common Conventions

• These Posters Are All Dark And Freaky.
• They All Have Red Writing, In Horror Films Red Writing Is Usually A Sign Of Blood,Anger And Violence.
• The Main Character Is Shown. 
• Colour Pattern Consists Of Red,Black And White (Sometimes Brown And Greeny Blues.)
• Black And Grey Is Usually Means Fear Or Being Frightened.
• They All Show Part Of The Story. e.g Georgie From IT Faced With Pennywise And Laine Being Lifted From Spirits From The Board.
• The Images Of Horror Films Are Usually Clowns,Dolls And Ghosts.
• The Text Uses Fonts Which Are Spooky. Like In The IT Poster Ir Looks As If Its Been Scratched On.
• Some Horror Films Use Slogans As A Way Of Persuading The Reader Into Wanting To Watch It. e.g You'll Float Too.
• Props In Horror Films Often Include Knives,Balloons And The Ouija Board.
• Some Use Pathetic Fallacy Such As Making Backgrounds More Moody Like Using Rain And Thunder.